Kolaveri Di goes viral on the internet
Kolaveri Di mania grips Pakistan now. Yes, it’s true! The soup song, which is India’s most-searched YouTube video ever, is a rage in Pakistan now. The original song which was sung by Rajinikanth’s Son-in-law Dhanush has been a smash hit in all the cities of the neighbouring country. Now, they have created a parody criticizing the political leaders in a lighter vein.
This Pakistani adaptation of the song “Where is Democracy Di” pokes fun at the Pakistani politicians. The video shows, a group of people showing their displeasure with the political system.
It has got over 25 millions hits on YouTube and still going strong. It is the first Tamil film song to play on MTV India and national radio stations. The Indian Institutes of Management (IIMs) are treating Kolaveri Di as a classic example of viral marketing.
Anirudh Ravichander, the 21-year-old music composer, took just 5 minutes to set the tune for Kolaveri Di. And Dhanush has sung the song with the lyrics in broken english and the entire song was finalised within 20 minutes. This song has been composed for Rajinikanth’s Daughter Aishwarya’s film ’3′, which has Dhanush and Shruti Hassan in the lead. The film ’3′ is Aishwarya’s debut film as a director. The audio launch of the film has been planned on December 23rd.
Pakistani version: http://www.youtube.com/watch?v=tzuPnhfj3wQ
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